Articles

How to Use Instagram Multiple Image Posts

Want to create dynamic Instagram posts?Wondering how to combine multiple images and videos into one post on Instagram?Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message.In this article, you’ll discover how to add up to 10 photos and videos to a single Instagram post. How to Use Instagram Multiple Image Posts by Ana Gotter on Social Media Examiner.To include multiple images or videos in a single Instagram post, tap the…

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Twitter Provides Key Tips and Stats for Maximizing Your Social Outreach in Spring

Spring is a season synonymous with renewal, so it makes sense to also take Spring as a cue to refresh your social media profiles and give your audience a new perspective.To help with this, Twitter has compiled a listing of the most commonly tweeted about subjects during spring, while they’ve also put together a helpful one-pager on how and why you should update your Twitter profile and give it a fresh look.In terms of hashtags, Twitter says that the key…

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Facebook Highlights Latest Trending Topics from Across the Network [Infographic]

Facebook’s research team have released their latest Topics to Watch report, which highlights key subjects that are seeing significant increases in mention volume across The Social Network.Facebook started their monthly Topics to Watch report last April as a means to help marketers tap into ‘the next big thing’, pinpointing key discussions of interest that have been seeing big spikes in mention volume amongst their 1.86 billion active users. And their predictions thus far have been pretty good – Facebook’s researchers say that 80% of…

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How Mobile Dominates YouTube Viewership [Infographic]

Mobile devices now account for 70% of all time spent on YouTube by adults in the US, according to recent research from comScore.The report was based December 2016 comScore Video Metrix Multi-Platform data for YouTube viewership in the United States. The researchers measured device trends among adults age 18 and older.Mobile viewing is especially popular with younger adults (age 18-34) and women, the analysis found.YouTube mobile viewers tend to watch shorter-form videos than desktop viewers do. However, mobile viewers watch…

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#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

This week’s ‘Skim highlights two giants taking on a third: Facebook undermines Microsoft’s LinkedIn with job application tools, and Amazon launches its own version of Microsoft’s Skype for Business.Meanwhile, LinkedIn Premium unveils data-driven features; Facebook’s new app brings the social network to your TV screen; Yik Yak’s founder launches a Slack-like app for college students; and much more…Skim to stay on top!1. Now people can apply for jobs on FacebookWatch out, LinkedIn. Facebook is making a play at two markets…

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Animated Visuals: How to Bring Still Images to Life

Do you use visuals on your blog and social media?Have you considered animating them?To explore how to use animated visuals in your content, I interview Donna Moritz.The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner’s Top 10 Social…

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The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts [Podcast]

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE!There’s no shortage of advice on how to succeed in business (and in life): “put yourself out there,” people will say. “Promote yourself.” But how specifically can you become known in your chosen industry? What steps do you take? How much time do you need to invest? Until now, books on personal branding have emphasized the need to become known, but they’ve been skimpy on the details…

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5 Key Considerations for Live-Stream Content (from Twitter)

If you haven’t heard by now, live-streaming is an important consideration for your social media marketing strategy. Video content, in general, is now the best performing content type on most social platforms, but live-streaming, in particular, has been given increased emphasis, with Facebook giving live content an extra reach boost and Twitter looking to put more emphasis on live content via dedicated alerts and space within the app.What’s more, the opportunities of live-streaming are set to increase as the platforms…

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Medical Marketing in a Digital World: Content, Social Media, and Mobile

For healthcare professionals, the days of hanging your shingle and waiting for the ravages of flu season to bring in a steady supply of patients is over. Like every other business model out there, the healthcare field, from community clinics to famous national brands, finds itself in flux as it adjusts its marketing to reflect the expectations of an increasingly technologically adept and mobile patient pool.Healthcare consumers today are as likely to google your practice from your parking lot as…

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The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)

I’m not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don’t need any more energy than what I get from my morning coffees.That said, there’s something I deeply admire about Red Bull. The company’s content marketing is legendary (and I’m a sucker for amazing content). I love what the brand has come to represent: A no-holds-barred approach to sensory stimulation, experiential exploration, and total comfort-zone destruction.So, when Red Bull launched…

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