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The Lowdown on Social Media Influencers [Infographic]

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer?An infographic published by influencer marketplace Izea answers those questions—and more.An influencer can be anyone,from a blogger to a celebrity, the infographic explains, but they must always have credibility and a niche.Influencers are generally compensated with money or samples. Before you pay just anyone to promote your product, however,…

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How to Measure LinkedIn Organic Activity

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM Watson Analytics for Social Media, which provide valuable insights for customer and brand sentiment, brand awareness and share of voice.For business-to-consumer (B2C) companies, the information (captured primarily from Twitter and Facebook) is extremely valuable in helping to define and measure advertising and messaging strategies. However, business-to-business (B2B) marketers rely on…

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How to Use Video on LinkedIn

Do you use LinkedIn for business?Want to incorporate video into your LinkedIn marketing?Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business.In this article, you’ll discover three ways to enhance your LinkedIn presence with video. How to Use Video on LinkedIn by Viveka Von Rosen on Social Media Examiner.From Facebook and YouTube to Instagram video and stories, there’s a huge push to make video part of your content strategy. While…

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Twitter Updates Media Studio, Expands Access to All Users

Last August, Twitter unveiled a new tool called Media Studio which gives you access to all the images, videos and GIFs you’ve ever tweeted in a simple dashboard.In addition to streamlined management of your tweeted media assets, Media Studio also enables you to create and schedule tweets direct from the tool, and includes a range of team collaboration options.So, cool, right? It’s a helpful option – they even provided a tutorial on Media Studio with influencer Marques Brownlee in December.So why…

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Instagram Multi-image Posts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” A new icon on the Instagram app allows users to select multiple photos and…

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Facebook Releases New Report on Changing TV Consumption Behaviors

Every social network seems to be trying to transition towards episodic TV content. And there’s good reason for that – as noted in a recent study by eMarketer, more than 91% of internet users are expected be simultaneously be using the internet, in some form, while they watch TV by next year.This is a major shift in consumption behavior – so why not work with the trend and merge the two, mixing TV content and social media into one stream?All the major…

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Five Essential Reputation Management Tools

An instant is all it takes to threaten your business’s sterling reputation online. You might have had an off day or the misfortune of dealing with an ornery customer, but it’s almost inevitable that you’ll come face to face with a negative online review at some point in your career.But, as Adrienne Weissman, CMO at G2 Crowd, recently pointed out, negative reviews aren’t all bad. Some 70% of Americans read reviews before making a purchase, and those who seek out…

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Who’s on Snapchat: The Changing Demographic of the Yellow Ghost

Snapchat’s parent company, Snap Inc., recently launched their IPO, which has inspired a heap of discussion about the company and its future. And after a splash of a debut, concerns appeared to be rising about Snapchat’s growth relative to its competitors, with negative sentiment now starting to filter in.Demographics play a huge part in this – Snapchat’s often dubbed the social network of choice for teenagers, but it’s easy to forget that there are other age groups also snapping.So just who, exactly, is…

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The 20 Most ‘Simple’ Brands

Consumers in the United States say Google and Netflix are the most “simple” brands, according to recent research from Siegel+Gale.The report was based on data from a survey conducted in July 2016 of 14,044 consumers in nine countries (the US, the UK, Germany, Sweden, China, India, the UAE, Saudi Arabia, and Japan).Respondents were asked to rate major brands on the simplicity/complexity of their products and pricing relative to industry peers as well as the quality of interactions/communications (whether the company…

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4 Ways Influencers Can Improve Your Digital Marketing Campaign

Digital marketing is an extremely fast-paced and competitive field, and although it provides brands with a lot of unique opportunities, it also has its concurrent challenges.Today, many brands are finding success in the market by tapping influencers – if you’re looking to improve the efficiency of your digital marketing campaign or make the most of your advertising dollars, it’s worth considering how influencer marketing can boost your overall marketing strategy.We hear the word thrown out a lot, but what does it really…

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