Articles

How to Navigate the Social Media Advertising Solar System [Infographic]

If you’re not an expert in social media advertising, the process can feel like you’re on another planet.Luckily, marketing automation software company Marketo has produced an infographic that explains the various ways you can use advertising on some of the main social media platforms.For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand…

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Brand It Like Beyonc�

Many professionals talk about the need for personal branding, and Beyoncé is a shining example of how a public figure and a brand can intertwine. But it’s not just people who can learn a great deal from the renowned and meticulously built Beyoncé brand; companies can, too.You may not think of her as a marketer, and marketing is probably not her primary focus, but Beyoncé has plenty of branding experience that modern companies can emulate. Through the ups and downs…

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139 Stats and Facts About Instagram [Infographic]

From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon.WebsiteBuilder.org, which helps people figure out which website builder to use, created an infographic that highlights 139 facts and stats about the photo-sharing platform. The infographic shows the top emojis used on Instagram (the heart is number one), the top filters (Clarendon wins), the top Instagram accounts (surprise… the most popular account isn’t a celebrity!), and…

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How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

Digital is causing the world to shrink. I’m not referring to volume, of course, because in that sense digital is exploding. In fact, as of 2015, 90% of the world’s data had been created in the previous two years! What I mean is that the digital and mobile revolution is making us hyper-aware of the world around us.Said another way, the rise of mobile phones and digital connectivity has increased consumers’ expectations of understanding their surroundings. People expect to know…

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How to Use Facebook Messenger Day for Marketing

Want a new way to create time-sensitive short video stories?Have you heard of Facebook Messenger Day?Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people.In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. How to Use Facebook Messenger Day for Marketing by Ana Gotter on Social Media Examiner.Facebook Messenger Day is a new Snapchat-inspired feature that started rolling out last week for iOS and…

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How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE!No question about it: starting a new job is tough, but it’s especially tough when it involves handling a major rebrand for your organization. That daunting task awaited Alicia Tillman when she became chief marketing officer at SAP Ariba.Ariba, the largest marketplace for business-to-business (B2B)transactions, had been in operation for nearly 20 years when the company was acquired by global brand SAP. Luckily, Alicia has years…

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Snapchat Benchmarks for Brands

Most consumers find a brand’s Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.The report was based on an analysis of Snaplytics 4Q16 data for more than 500 brands. The researchers examined 24,180 stories (defined as a series of snaps posted to a brand’s “My Story” less than two hours apart) and more than 217,000 individual snaps.Some 64% of new followers, on average, find a brand’s Snapchat account via…

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The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands

Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD.The report was based on data from a survey of more than 26,000 people in the US, UK, and Brazil. Respondents were asked to name which brands they love the most, as well as to rank brands in specific verticals.Samsung ranks as the fourth most-loved brand by US consumers; Sony is fifth, followed by Google, Amazon, Fitbit,…

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The Most Popular Social Network With Micro-Influencers

Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin’.The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel. Most respondents have fewer than 5,000 followers on each major social network. Some 80% of respondents post original content to Instagram, making it the most popular social network…

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Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever

Editor’s note: This article is part of a series exploring the characteristics of brand admiration, including why it matters and how B2B and B2C businesses can benefit from investing it. To find out more about what brand admiration is, read the first article.There was a time—before Amazon became Amazon—when Sears was one of the world’s most revered retail brands. In fact, when my wife and I bought our first house in 2004, I remember my parents reacted incredulously to the…

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