Articles

How to Create Instagram Lead Ads

Do you advertise on Instagram?Want more leads?Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform.In this article, you’ll discover how to set up lead ads on Instagram. How to Create Instagram Lead Ads by Deirdre Kelly on Social Media Examiner.To get started with lead ads, create a new ad campaign and select Lead Generation as the objective. Choose the Lead Generation objective at the campaign level.Next, continue to ad set…

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Facebook Advertising Benchmarks for 18 Industries [Infographic]

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average…

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5 Ways to Use Facebook Messenger Bots for Your Business

Do your customers message you with questions, comments, or complaints on Facebook?Want to automate the most common customer interactions?Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment a customer asks.In this article, you’ll discover five types of Facebook Messenger bots your business can integrate for better customer service. 5 Ways to Use Facebook Messenger Bots for Your Business by Ana Gotter on Social Media Examiner.Increasing numbers of consumers are turning to…

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How to Refine Your Facebook Audience for Better Ad Targeting

Do you want to improve your Facebook ad targeting?Interested in learning more about the audiences you’re already reaching?Refining your Facebook audience options will help you reach the right audience without wasting ad spend.In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights. How to Refine Your Facebook Audience for Better Ad Targeting by Deirdre Kelly on Social Media Examiner.If you advertise on Facebook, it’s helpful to look at different customer…

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Why Simplicity is Key with Your LinkedIn Profile Headline

In sales and marketing, if you confuse them, you lose them. Since your entire foundation on LinkedIn starts with your profile and your professional headline, you need to make sure it’s three things: Functional, functional, functional.What I mean by this is, prospects you encounter on LinkedIn must be able to immediately understand what type of products or services you offer, and the key audiences you serve, upon a quick glance of your profile. Your professional headline communicates this when you stay practical and simple…

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The Complete Guide to Facebook Ad Targeting [Infographic]

Facebook ad targeting allows marketers to carefully select an audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups.But ad targeting can also be overwhelming, because there are so many options to choose from.An infographic by Facebook ad agency Advertisemint brings clarity to the ad targeting choices by breaking them down into five categories:1. Demographics: Targeting options include age, gender, interest, and language, among many others.2. Connections: Targeting options include people who liked a brand’s Facebook page…

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3 Ways to Find Prospects Using Twitter

Need more leads and prospects?Looking for creative ways to generate leads with Twitter?Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place.In this article, you’ll discover three ways to find your next customers on Twitter. 3 Ways to Find Prospects Using Twitter by Andrew Pickering on Social Media Examiner.Twitter is a fountain of opinions and questions, and one way to tap into these is through Twitter Advanced Search. Imagine someone tweeted,…

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#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

This week’s ‘Skim brings copycats and censorship to a whole new level: Facebook brings Snapchat Stories, almost literally, to Messenger; China decides it’s had enough of collecting virtual pinboards; Google takes on Slack with a new suite of communication tools for businesses; YouTube launches new app so users can watch videos together; and much more…Skim for all the social news you need to know!1. Has Facebook gone too far with Snapchat clone on Messenger?The cat’s out of the bag: Facebook’s…

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Animated Visuals: How to Bring Still Images to Life

Do you use visuals on your blog and social media?Have you considered animating them?To explore how to use animated visuals in your content, I interview Donna Moritz.The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner’s Top 10 Social…

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How to Use Facebook to Market Your Products

Do you have products to sell?Have you tried using Facebook ads to promote your products?To find out how to market products via Facebook, I interview Steve Chou.The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. He’s also…

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